ReverseMortgageAlert.org is supported via advertising. Specifically, we advertise comparison shopping offers and requests for information from reverse mortgage lenders. If a consumer decides that a reverse mortgage is the right choice, we feel that he or she should at the very least shop around, and so we hope that this advertising fits well with the goals and philosophy of our website.

We do our best to provide accurate, non-biased reviews of individual reverse mortgage lenders, and these lenders do not pay to be listed on our website. A few lenders and partners pay us an advertising fee for traffic from our website. In these cases, we are paid if a consumer fills out a short form requesting information from the lender or partner.